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The history of a legendary notebook
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Moleskine® is the heir of the legendary notebook used for the past two
centuries by great artists and thinkers, including Vincent Van Gogh, Pablo
Picasso, Ernest Hemingway, and Bruce Chatwin. This trusty, pocket-sized travel
companion held their sketches, notes, stories, and ideas before they became
famous images or beloved books. The little black notebook, with its typical
rounded corners, elastic closure, and expandable inner pocket, was originally a
nameless object. It was produced by a small French bookbinder, that supplied
Parisian stationery shops frequented by the international literary and artistic
avant-garde for more than a century. In the mid-1980s, however, it no longer
became available..... |
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In his book "Songlines", Bruce Chatwin tells us the whole story of his favourite
notebook, which he nicknamed “Moleskine”. In 1986, the original manufacturer
- a family operating in Tours - closed down forever: “Le vrai moleskine n’est plus” are
the lapidary words he puts into the mouth of the owner of the stationery shop in Rue de
l’Ancienne Comédie – also a legendary spot - where Chatwin stocked up on the notebooks.
The English writer-traveller bought up all the “Moleskines” that he could fi nd, but they
were not enough.
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In 1998, a small Milanese publisher brought the legendary notebook back to life
under the name “Moleskine”, thus restoring a solid tradition, renewing notebookism,
and sensing that mobile technologies needed to be accompanied by essential
self-standing analog tools.
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As the reverent keeper of an extraordinary tradition, the
legendary notebook once again began travelling the globe.
Capturing reality on the move, preserving details, impressing the
unique aspects of experience upon paper: Moleskine is a reservoir
of ideas and feelings, a battery that stores discoveries and perceptions
without depletion. With its various page styles, it accompanies the
creative professions and has become an international symbol
of contemporary nomadism. With this physical object, the art of
taking notes has found new realms on the web and its communities.
Today, Moleskine® is culture, travel, memory, imagination, and
personal identity, both analog and digital. It is a brand identifying a family of notebooks, journals, planners, and
guidebooks, with different functions, complying with a free mindstyle, both basic and emotional, and connected with
the digital world through a huge network of websites, blogs, groups, virtual archives in the Internet.
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The adventure of Moleskine continues to widen, and its still-blank pages will tell the rest.
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Moleskine is a registered
trademark of Moleskine S.r.l. |
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